MOISSY FINE JEWELRY

Clarabelle Lemus developed a social media plan and created content for Moissy, effectively showcasing the brand's vision of affordable luxury, targeting individuals aged 18 to 40 from middle-class backgrounds. Her approach highlighted moissanite engagement rings and fine jewelry as attainable, elegant alternatives without compromising quality or breaking the bank. Her work captured a cohesive aesthetic showcasing Moissy’s sustainable and timeless pieces for life’s special moments.

Social Media Strategy & Content Creation

Project Brief: Moissy Fine Jewelry Social Media Rebrand

Objective:
Develop and implement a content strategy that tells the story of affordable luxury, celebrates life’s special moments, and demonstrates that achieving the carat size of your dreams or owning fine jewelry doesn’t require overspending.

Goals:

Visual Cohesion: Create e-commerce and aesthetic imagery that embodies affordable luxury.
Platform-Specific Engagement:
- Instagram: Inspire and inform through cohesive content, including reels, feed posts, and stories.
- Pinterest: Attract consumers researching engagement rings and fine jewelry through educational and captivating posts.
- TikTok: Build relatability with humorous, engaging content.
Educational Value: Highlight Moissanite’s benefits and guide customers toward their dream pieces.

Metrics:

Grow authentic Instagram and TikTok followers.
Drive traffic to the website and showrooms.
Ensure consistent visibility through regular posting.

Deliverables:

Instagram (Weekly):
- 3 IG Stories, 3 Reels, and 4 Feed Posts (aesthetic or promotional).
TikTok: 3 posts weekly featuring humor and relatability.
Founder’s Story Highlights: Content showcasing the founder’s journey to foster deeper connections with the audience.

Timeline:
Ongoing weekly execution to ensure consistency and maintain brand momentum.

Before